Hi there, my name is
Martin Fink-Jensen
Senior Product Design (UX/UI Designer)
Simplifying complexity
I believe that design is about more than just aesthetics – it is about creating solutions that improve people's lives and make a real difference. My passion lies in designing user-friendly interfaces that provide genuine value to both users and businesses, as well as developing and managing scalable design systems that help companies work smarter. With a background in UI/UX design and 3D visualization, I combine technology and aesthetics to craft innovative and engaging experiences.
With over 10 years of experience in digital design, I have worked on everything from usability testing and user research to design systems. I am driven by solving complex problems through well-thought-out, intuitive solutions – always with the user at the center.
— Skills
Design Thinking
Project Management
Design Systems
Strategy
Facilitation & Workshops
3d visualization
Web development
Projects










— Work experience
Senior UX/UI Designer
Nets / Nexi Group | Oct 2018 - April 2025
- Driving stakeholder management with branding, POs and architects
- Leading a team of 4 designers (2 internal and 2 extrenal)
- Linking requirements to user research, customer feedback and analytics
- Developing a new design system
- Responsible for maintaining the Nets Design System
- Ensuring tracking and measuring of KPIs
- Actively advocating for value creation over feature creation
- Conducting usability tests and user research
- Creating personas, customer segmentation and use scenarios
- Driving workshops and meetings for increased collaboration
- Educating POs and developers in Design Thinking
- Increasing the Customer Effort Score (CES) by 55%
- Guiding marketing on how to structure and communicate to users
- Creating a UI that is more in line with the Betalingsservice CV
UX/UI Designer
Oticon | Jan 2014 - Sep 2018
- Spearheading the 'Monkey House' project to transform a former skating rink into a state-of-the-art obstacle course training center.
- Combining vision and execution to deliver a facility that inspires members to push their limits.
- Serving as the club's treasurer, overseeing budgets and ensuring that all activities remain financially sustainable.
- Coordinating the application process for funds and sponsorships to support facility development and club activities.
- Organizing weekly training sessions, OCR excursions, and team-building events to strengthen bonds and create a supportive environment.
- Managing the club's social media strategy to highlight member achievements, promote events, and inspire new participants to join.
Freelance Graphic Designer (Owner)
Finks | Aug 2011 - Now
- Providing 3d visualization for Novo Nordisk
- Helped Andelsbutikken grow from 2 to 4 branches
- Helped MM Living grow from 1 to 3 branches
- Designing and developing websites
— Education
3d Digital Artist / 3d Game Artist
CADA University (Truemax Academy) | 2010 - 2013
Communication/IT, English and Psychology
TEC Ballerup (HTX) | 2006 - 2009
— Certifications
Design Thinking
IxDF - The Interaction Design Foundation | 2022
User Experience
IxDF - The Interaction Design Foundation | 2021
Certified SAFe® 5 Practitioner
Scaled Agile, Inc. | 2020
Enterprise Design Thinking Practitioner
IBM | 2020
UXQB® Certified Professional for Usability and User Experience
ISQL LTD | 2017
Let's get in touch!
I am driven by new challenges and learning opportunities, so if you're interested, let's have a talk about how I can help solve your design needs, either on a full-time or project basis.
