Hi there, my name is

Martin Fink-Jensen

Senior Product Design (UX/UI Designer) 


Simplifying complexity

I believe that design is about more than just aesthetics – it is about creating solutions that improve people's lives and make a real difference. My passion lies in designing user-friendly interfaces that provide genuine value to both users and businesses, as well as developing and managing scalable design systems that help companies work smarter. With a background in UI/UX design and 3D visualization, I combine technology and aesthetics to craft innovative and engaging experiences.

With over 10 years of experience in digital design, I have worked on everything from usability testing and user research to design systems. I am driven by solving complex problems through well-thought-out, intuitive solutions – always with the user at the center.

— Skills

Design Thinking
Project Management
Design Systems
Strategy
Facilitation & Workshops
3d visualization
Web development 

Projects

Next-gen Merchant Portal
Nets Terminal Webshop
Skat: Forskudsopgørelse
Merchant Portal Concept
S-train Timetable
Invoice Statement
Betalingsservice.dk
Philips HearLink 2
Oticon ON
Oticon ConnectLine

— Work experience

Senior UX/UI Designer

Nets / Nexi Group | Oct 2018 - April 2025

  • Driving stakeholder management with branding, POs and architects
  • Leading a team of 4 designers (2 internal and 2 extrenal)
  • Linking requirements to user research, customer feedback and analytics
  • Developing a new design system
  • Responsible for maintaining the Nets Design System
  • Ensuring tracking and measuring of KPIs
  • Actively advocating for value creation over feature creation
  • Conducting usability tests and user research
  • Creating personas, customer segmentation and use scenarios
  • Driving workshops and meetings for increased collaboration
  • Educating POs and developers in Design Thinking
  • Increasing the Customer Effort Score (CES) by 55%
  • Guiding marketing on how to structure and communicate to users
  • Creating a UI that is more in line with the Betalingsservice CV 

 

UX/UI Designer

Oticon | Jan 2014 - Sep 2018

  • Spearheading the 'Monkey House' project to transform a former skating rink into a state-of-the-art obstacle course training center.
  • Combining vision and execution to deliver a facility that inspires members to push their limits.
  • Serving as the club's treasurer, overseeing budgets and ensuring that all activities remain financially sustainable.
  • Coordinating the application process for funds and sponsorships to support facility development and club activities.
  • Organizing weekly training sessions, OCR excursions, and team-building events to strengthen bonds and create a supportive environment.
  • Managing the club's social media strategy to highlight member achievements, promote events, and inspire new participants to join.

 

Freelance Graphic Designer (Owner)

Finks | Aug 2011 - Now

  • Providing 3d visualization for Novo Nordisk
  • Helped Andelsbutikken grow from 2 to 4 branches
  • Helped MM Living grow from 1 to 3 branches
  • Designing and developing websites 

— Education

3d Digital Artist / 3d Game Artist 

CADA University (Truemax Academy) | 2010 - 2013


Communication/IT, English and Psychology

TEC Ballerup (HTX) |  2006 - 2009
 

— Certifications

Design Thinking 

IxDF - The Interaction Design Foundation | 2022
 

User Experience

IxDF - The Interaction Design Foundation | 2021

 

Certified SAFe® 5 Practitioner 

Scaled Agile, Inc. | 2020

 

Enterprise Design Thinking Practitioner  

IBM | 2020

 

UXQB® Certified Professional for Usability and User Experience

ISQL LTD | 2017

 

Let's get in touch!

I am driven by new challenges and learning opportunities, so if you're interested, let's have a talk about how I can help solve your design needs, either on a full-time or project basis.